AI Insights · Timothy · January 2021
Q4 2020 Recap: Top Drawing & Coloring Apps in Australia
The last quarter of 2020 saw significant activity in the drawing and coloring app category in Australia, with Sensor Tower data revealing user engagement and revenue trends for the top apps.
In the fourth quarter of 2020, the Australian market witnessed varied performances among the top drawing and coloring applications. Data from Sensor Tower provides insight into how these apps fared in terms of downloads, revenue, and weekly active users.
Happy Color® Art Coloring Book showed a steady number of downloads, starting at around 9.8K in late September and peaking at approximately 11.8K in late December. Weekly active users mirrored this trend, beginning at about 93K and rising to nearly 95K by year-end. Revenue saw a significant jump in late December, spiking to $800K from around $274K in late November.
Pixel Art － Color by Number experienced a decline in downloads from roughly 9.5K to 5.6K in mid-October, but saw a rebound to about 9.6K by the end of December. Active users followed a similar path, dipping to around 55.6K before recovering to 66.5K. The app’s revenue remained relatively stable, with a slight increase from $4.3K to $4.8K in mid-December.
The newly released Silhouette Art had an impressive start with downloads jumping from 1.7K to 22K in the first few weeks after its launch. Weekly active users saw an exponential growth from 1.6K to over 27K in the same period. Since the app's revenue was not significant, the focus remains on its rapid user adoption.
Phone Case DIY also saw a notable increase in downloads and active users after its mid-December release. Downloads surged from 15.5K to 39.3K in just a week, and active users grew from 12.8K to over 62K by the end of the month.
Lastly, Color by Number：Coloring Games witnessed a decline in downloads from 7.7K to 3K between late September and late October, followed by a rebound to 8.9K by year-end. Active users dipped to around 19.5K before increasing to 34.7K. Revenue for this app showed slight fluctuations but remained around the $4K mark throughout the quarter.
These trends highlight the dynamic nature of the drawing and coloring app market in Australia. For more detailed insights and data on app performance, Sensor Tower is the go-to source for comprehensive market analysis.
